06 August 2012

Hold on tight to your dreams!

It’s exhilarating working with SME’s, especially when they’re brimming with dreams and possibilities. It’s an inspirational moment in time that I love being a part of. Excited, flushed faces beam with the belief that they’re going to change the world. Unfortunately as time passes, those flushed faces can often turn into stressed, furrowed brows and they appear to have had the stuffing knocked out of them.

After 22 years in business, many of which have been working with SME’s it’s a sight that’s sadly all too familiar. I’ve seen it happen to bosses, friends and even my own parents. Unfortunately the dream disappears and reality kicks you in the bollocks. Staff need to be paid, cash flow needs to be managed, detached bank managers dealt to, marketing planned and executed, new business won, clients serviced and if you are lucky you might even be able to pay yourself. You look back and wonder, “Where the hell did I go wrong?”

Dreams fuelled by passion will only get you so far. Many don’t plan the launch of their business properly and are ill prepared for the challenges a new business can bring.

The good news is that much of the pain and suffering can be avoided and you can live the dream. In the next few weeks I’m going to try and pass on some of the wisdom I’ve gained simply through my own experiences in the hope of keeping your dreams alive. Here are some of the topics I intend to talk about:

1.   It’s all about capital – avoid starting a business without a little bit of a buffer.
2.   Plan for growth – write a strategic growth plan that has clear objectives and actions
3.   Process, process, process – you are never too small to put processes, policies and procedures in place, they can save you a whole lot of pain as you grow
4.   People power – how to recruit the right people and how to keep them
5.   Number crunchers can save you money – hiring a knowledgeable accountant is an investment not a cost
6.   Legal Eagles – why having a good lawyer could save your arse
7.   Not all Bankers are W*****s – building a good relationship with your bank manager can save your bacon
8.   Build a sustainable brand – if you think your brand is your logo then you need to think again
9.   Marketing effectively – if you think ‘I’ve built my website, job done’ think again – but it doesn’t have to be costly or complicated
10. Keep the faith – if your idea is truly phenomenal and you’ve done your due diligence, then don’t let people with their own negative slant on the world get to you

I know it seems like a bit of a tease blog, but I wanted whet your appetite for the blogs to come. Hopefully, this series will go a long way towards ensuring the future of your dreams.

27 April 2012

Defining moments - building your story!

Isaac Newton's defining moment.

When @BernieJMitchell from @Tagtribe asked me speak at the Late Late Breakfast Show on Simon Sinek's TED video 'Start with Why?'  I asked myself "What am I going to talk about? What will be of interest to the audience?" And then a thought started to formulate. 'Why not base it around 'defining moments' and their significance? The viewing of this video was for me a 'defining moment', an instance of 'Aha!' and one that has fundamentally changed my business strategies forever.

It's fascinating learning about peoples 'defining moments', listening to their stories of how their lives were fundamentally changed forever following that moment. I have found that truly interesting people have always had a story to tell and it is through those stories that they have been both memorable and inspirational.


"That's all very nice, but what does that have to do with my business, how is that going to help me put food on the table and gain business success?" I hear you ask?

I believe it's these 'defining moments' that, when utilised effectively, will shape your business/career by providing you with a story that highlights your motivations, helping you build credibility that will differentiate you ensuring loyalty, trust and admiration.

But do we recognise those moments for what they are and do we make the most of their impact in our lives? I intend to tell you my story, how viewing Simon Sinek's video became one of THE 'defining moments' of my career and hopefully you will see how you too can build loyalty, trust and admiration as individuals, as businesses and as brands.

I invite you to join me on 15th May 2012 at the Late LateBreakfast Show, where I will be expanding on this topic along with three other fabulous speakers

  • Julie Hall
  • Filip Matous
  • Phil Szomszo
 
Go on...register and I'll see you there.

Cheers,
Lena